The Board of Directors of the Moroccan National Tourism Office met on Tuesday, 28 June, chaired by Fatima Zahra Amour
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Minister of Tourism, Handicrafts, Social and Solidarity Economy, for a general assessment of the work in the service of the resilience of the national tourism sector and to clarify the prospects for its revitalization.
While the Moroccan tourism industry has just gone through two exceptional years, the Moroccan National Tourist Office has managed to show reactivity in the face of an unprecedented context.
After 2020 as the ONMT teams worked to maintain the marketing and commercial fundamentals of the destination Morocco, the 2021 fiscal year allowed for the continuation of major improvement projects. This is in preparation for the reconstruction that will enable the 2019 performance levels to be restored and exceeded.
In all the projects associated with its dual promotional and commercial mission in the service of Moroccan tourism, the office redoubled its efforts and redoubled its initiatives to regain market share, air capacity, and flows to Morocco. 2.54 million seats were backed by ONMT with a recovery rate of 75% compared to 2019.
The reference to tour operators made it possible to reach the target of 236,000 customers and 2.3 million overnight stays made by TOTS online, 31% and 47% respectively 2019 performance.
At the end of March 2021, all indicators showed a positive trend with +202% foreign tourist arrivals and +62% MDM, and a 177% increase in overnight stays compared to 2020.
Signing new agreements with leaders such as Ryanair, Transavia, EasyJet, and Air France provides Excellent visibility in terms of air capacity, securing 2.04 million seats in 14 airlines for summer 2022.
This perspective is also reinforced by the historic partnership signed on June 9, 2022, between the Moroccan National Office of Air Maroc and Royal Air Maroc, which aims to pool their resources in terms of promoting and marketing the Moroccan destination.
The goal is to quickly return to the level of achievements of 2019, in terms of the number of arrivals and overnight stays.
The impetus provided in terms of image and communication carried by the new international campaign "Morocco, Land of Light", is supported by a digital strategy, completely redesigned to be the main lever to interact with the new generation of travelers.
As part of the action plan submitted for the second half of 2022, the Director-General of the office emphasized strengthening commercial partnerships with airlines, tour operators, and online travel agencies for the winter season 2022-2023, as well as stepping up strengthening efforts at the national and international levels to support the recovery.
At the end of this meeting, the activity report, as well as the office's financial statement for the exercise carried out by the members of the Board of Directors, as well as the various axes of the RELAUNCH strategy, were approved.