KFC Maroc is one of the top 3 restaurant brands most appreciated by Moroccans. This is confirmed by the ranking of SagaBrand, the continuous brand monitoring tool operating on the African continent.
In its focus on the Moroccan market, SagaBrand salutes the growth experienced by KFC in Morocco since its installation in 2001 and highlights the quality of its service to Moroccan customers.
At the same time, he recalls the scale of the brand's development plan in the months to come.
It was in 2021 that the brand implemented its strategy of rebranding KFC restaurants in Morocco in line with the international design of the brand.
The new KFC restaurants are intended to be unique and convivial to offer customers a unique and ideal setting to share delicious chicken dishes. With an amount of around 30 million dirhams invested in one year in its development strategy, KFC intends to confirm its interest in the national market and plans 10 new openings in 2022.
Present in Morocco since 2001, the KFC brand has 21 restaurants in the Kingdom and 450 employees proud to wear the colors of the brand.
Number 2 in terms of market share, KFC Morocco is counting on the economic development of Morocco to confirm its expansion strategy in the kingdom and contributes to promoting the socio-economic development of the country.
In Morocco, SagaBrand's online panel evaluates around 150 brands daily, focusing on three criteria: notoriety, satisfaction, and recommendation of a population over 18 years old.