After Turkish Espressolab which opened the ball the day after the gradual lifting of restrictions on public spaces, its compatriot Boost Coffee who followed suit a few months later, or even French Colombus Café & Co and Japanese % Arabica who recently decided to go ahead with their development in Morocco after launching Shy in 2018, it's American Caribou Coffee's turn to put its pack in the heart of Casablanca.
Established in 1992 in the Midwest of the United States, this chain is preparing to open its first point of sale in the Douar Sports in the Racine district of Casablanca (one of the most elegant residential areas of the economic capital) under a contract master franchise that represents the main pattern of its international development.
A development that has so far led it to dozens of countries (including Egypt) where it has around 300 coffees (compared to about 500 units in its home market).
Also, the American No. 2 premium coffee chain, after eleven years, on Moroccan soil, joined its main competitor, Starbucks, which took a serious start with more than twenty points of sale in Morocco.